From the NASSCOM blog:
Dr. C K Prahlad gave the closing keynote to draw the curtains on the Nasscom India Leadership Forum 2009. He has recently released his latest book titled “The New Age of Innovation” (after The Fortune at the Bottom of the Pyramid”) and he sought to drive home the point that the economic crisis is an opportunity for organisations to re-engineer their businesses and create new models of delivering products & services to their customers. To illustrate this, he cited the example of Persistent Systems which has created an innovative technology solution for BridgeStone Tyres (for tracking tyre wear status using customised PDAs) that allows BridgeStone to potentially change their core model from selling tyres to renting them out (think “tyre as a service”).
Sunday, February 15, 2009
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2 comments:
Was the idea sprung from Bridgestone side or persistent side?
Did the idea belong to Persistent or it was mere implementation that was done at persistent side.
In any case Congrates!!!
The business model of course came from Bridgestone - the technical solution from us. And I dare say, from me.
When I visited them for the first time, they were looking for a way to enable their service engineers on the field. They had the pressure and tread depth measurement devices from Mitutoyo, and they had some large yellow screened notebook sized devices which was used to key in some data. But the solution was not used, because it was unusable.
Our challenge was to find a solution that worked.
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